How to Shop the January Sales

How to Shop the January SalesWhether you like it or not, the time will soon come when the January sales will hit you harder, than the woman that actually tried to hit you at last years January sales (you needed those gloves more than her) and you’ll have to face the horror of searching through the racks of clothes, to find even the slightest hint of a good bargain and then you get home and realise that you were blinded by the red ‘sale’ sign and it’s just…well…ugly. Here’s how to do it..

That why this year we’re thinking ahead, what do you want from the sales? A cashmere jumper thats so buttery soft you can hibernate till next winter? A swanky new velvet jacket for that new years eve bash? Or just nothing at all? In that case, stay at home, you’re only getting in the way! Well here’s my guide on how to shop (and survive) the January sales and avoid a black eye all at once!

Brand me up – Sale periods are the best time to ‘upshop’ – basically looking towards the brands that you would usually stay away from because of their hefty price tags and investing in those lust worthy pieces that you can wear for years to come. I’m thinking Celine and Saint Laurent.

Military minimal – Go shopping in basics – a simple pair of jeans and a t-shirt you can easily throw on and off will make everything a lot easier when you’re sprinting from sale rack to changing room (and repeat).

Size up – If they don’t have the piece you were looking for in your size then a good idea is to go one size up – a good tailor can take it in for you and make it fit better than it probably would have in the first place; that way you don’t lose out on those pieces you’ve been lusting after for months.

Quality over quantity – Whilst the prices are low, it’s a great time to invest in beautiful fabrics such as cashmere, silk, leather and embroidered garments that would usually cost you a small fortune!

Do it with someone – If you’re not a confident shopper (even on a good day) then go with a trusted friend who will no doubt shake their head when you suggest jeans with jewels encrusted across the ass! You’ll only get blinded by shoppers and sale signs if you go it alone.

Keep it simple – Look for those classic pieces but done by good brands in even better fabrics, better attention will be paid to the cut of the pieces and luxury basics will carry you through all seasons.

Have a game plan – You need to have a clear idea of what you’re looking for and what your budget is otherwise you’ll come out £2000 down with an orange metallic coat that you can’t return, not ideal.

Scout it out – If possible, try and look online at what it is you’re looking for to give you a better idea of what sort of range the stores are carrying, or even better do it online and avoid the hassle!

The main thing to remember is to think about each piece individually – if you can’t answer where you’re going in the garment, put it back…otherwise you’ll be poor, going nowhere (because you can’t afford to) with a closet full of last seasons rejects.



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